August 2009
ISM Backing ‘Best of British’
ISM is poised to launch a brand-new marketing campaign.
The "Best of British - Buy Ultimate 3000"
campaign will launch Ultimate 3000, ISM’s intercom security system
into the security installation marketplace. Stephen Smith, Sales
and Marketing Director is the first to admit that until now,
Ultimate 3000 has been a best kept secret from this marketplace,
explaining, "Since its launch, 18 months ago, Ultimate 3000 has
led in many diverse sectors including police, prisons, universities,
criminal courts and housing associations. However, we as a company have
fallen short by not proactively marketing it to the security installation sector.
This is now set to change and we’re entering this marketplace with
our guns blazing!" ISM is taking on Complus, a competitor to Ultimate
3000. Smith continues, "Not only is Ultimate 3000 up to 30% more competitive
on its supply price, it also includes full digital audio using 4 wire,
VoIP options plus electronic and isolated channels - in the event of
vandalism or failure, the system is unaffected. When it comes to British
manufacturing, design and build there isn't a product that comes close to Ultimate 3000."